James Michelson is the current CMO of ADAR IT and the Founder of JFM Concepts, a software and direct response and marketing technology firm, and the author of "Cross Media Marketing 101: The concise guide to surviving in the C-Suite" from Schooner Press. James is an internationally recognized cross channel practitioner of direct marketing, cross media, digital marketing and sales. His personal experience spans sales and marketing leadership direct response marketing, business-to-business software, consulting, services, and durable goods in various verticals to consumer products and services.

James has extensive international experience in the creation and execution of advanced direct cross media and one to one (1:1) integrated digital campaigns in both traditional and new media channels in a wide variety of verticals for both direct sales and lead generation. He has personally sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more. Video case studies for these campaigns can be found on his personal website.

James is a sought after speaker and consultant. He has appeared as the keynote at conferences, trade shows, and peer groups in a wide variety of industries. He has been engaged by the United States Postal Service, Kodak, Dscoop, PSDA, PODI, The Asociacion Internacional de Ferias, the Direct Marketing Association, and many more. His case studies have been featured by PODI, the USPS, PSDA and Kodak.

James has developed and marketed an international brand portfolio of software as a service products. His extensive direct marketing experience creating custom direct marketing campaigns that feature direct mail, email, landing pages and personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service.