Move over Chelsea Lately and Bethenny Frankel.

There’s something new in the air…and it’s called Bare®.

This is a lighthearted tale of a young woman's determination to ride out a stormy economy and come out on top. Martha Choy's exclusive BARE® fragrance and skin care line, is an off shoot of her highly successful Martha's Closet web site...while working full time as an investment bank compliance director on Wall Street.

Bare® skincare products are blended by Martha in her garden apartment on East 81st Street in New York.

Five trademarks later (and yes, if you are wondering, Martha does own the word Bare®), and a 280+ product line of exotic scents and luxurious formulas with names like Bare®-ly Legal®, Bare®-foot in the Park and a travel collection called Barefly®, Martha Choy’s Bare® Body Collection – “Sinfully Bare® Skincare”, is now being recognized as a rising star in the beauty and skincare universe.

This is not just another "product release". Martha's journey into the highly competitive arena of beauty skin care and upscale resale fashion, is a lighthearted tale. Martha can tell her story better than I can. If you give her a few minutes, her caustic and dry humor will have you in stitches laughing about her travails. Move over, Chelsea Handler and Bethenny Frankel!

Intrigued by the challenge of building a skincare line to meet her own strictly drawn requirements, Martha introduced Bare® "Sinfully Bare® Skincare" - one-of-a-kind luxurious inventions, containing pure, all natural ingredients without harsh preservatives, sulfates, or synthetic fragrances. Bare® hand whipped body butters, lotions, and potions are individually packaged in turn-of-the-century inspired apothecary jars with silvery lids. Better yet, “they are tested on Martha's friends and family, not on animals”.

“I’m scooping, pumping, ladling and labeling all by myself,” she said, adding she’d like to start distribution to specialty beauty stores. In the meantime, the Bare® skincare line is available at www.BareBodyCollection.com.

Martha Choy, who modeled for Ford Models, Inc. when she was 15, was inspired to do a beauty line when she became aware that cosmetics were affordable luxuries. “In recessions, women do not give up on their skincare.” Women love luxury no matter what the circumstances and ‘affordable’ luxuries such as a fresh new fragrance like Bare® and high-end beauty products from the Bare® Body Collection fulfill this desire.”