Bill is charged with leading the overall strategic direction for the
company’s senior management team. He directs and coordinates
the sales and marketing activities for BettsHD.

• Grew up in the family business and has been full-time with the
company since 2007, having previously worked as a business
risk/supply chain consultant.

• Expertise in process improvement utilizing lean principles.
Embraces a business philosophy based on empowerment,
autonomy and accountability.

He is equipped to assist on articles related to the North American heavy duty industry especially in regard to:

• The dangers of road spray
and how spray suppression
application solutions can
provide improved safety for
all motorists

• Supply chain management
strategies to help distributors
succeed.

• Winning manufacturing and
procurement solutions