Michael Streilein is the founder of Blueprint Digital Marketing, a digital marketing agency helping businesses across Canada and the USA stand out and grow. Known for his hands-on approach, Michael believes in showcasing the unique qualities that set businesses apart and using them to create authentic, high-impact marketing strategies.

A Journey of Growth and Client-Centered Thinking
Michael’s career started in sales, customer service, and client strategy, where he learned the value of clarity, trust, and delivering more than expected. At Yellow Pages, he managed over 200 client accounts with a combined annual revenue of $1.4 million. During this time, he developed a reputation for crafting custom advertising strategies that drove real results for his clients. The experience showed him how impactful personalized service could be, and it’s a lesson he carried into Blueprint’s approach.

His ability to over-deliver didn’t go unnoticed. Michael earned top-performer awards like Top Media Account Consultant for Alberta and recognition in the President’s Gold Circle for his contributions to sales growth and client success. But his motivation went beyond hitting targets. He realized that clients didn’t just want numbers — they wanted someone who understood their goals and worked with them to achieve them.

Why He Started Blueprint Digital Marketing
While working with business owners at Yellow Pages, Michael noticed a recurring issue. Many companies had compelling stories, strong values, and unique ways of doing business, but those qualities weren’t reflected in their marketing. Their websites, ads, and branding felt generic, leaving potential customers unaware of what made them special.

Michael realized that businesses didn’t just need marketing services — they needed help bringing their story to life. "People don’t connect with faceless companies. They connect with people and the little details that make a business different," he explains. Blueprint was created to help businesses recognize and share those details with their customers.

What Sets Blueprint Apart
Unlike large agencies that lock clients into long-term contracts, Blueprint operates with a no-contract policy. Michael’s philosophy is simple: "If we’re delivering results, why would you need a contract to stay?" Instead of relying on contracts, Blueprint’s focus is on earning client trust every month with real, measurable outcomes.

Blueprint’s approach centers on custom strategies for every client. No two businesses are the same, and their marketing shouldn’t be either. Every SEO plan, ad campaign, and content strategy is tailored to reflect the business’s values, strengths, and audience. This personalized process allows clients to stand out in crowded markets and attract higher-quality leads.

Hands-On Leadership and Direct Involvement
While most agency founders shift to "big-picture strategy," Michael remains directly involved with every client. He’s a firm believer in accessibility, transparency, and accountability. Clients work with him directly, not a long chain of account managers. This approach means faster communication, clearer updates, and strategies that are constantly refined for better performance.

Core Values That Drive Blueprint’s Success
Michael’s experience in client service and advertising taught him the importance of core principles that now guide Blueprint’s work:

Clarity Over Confusion: Clients should always know what’s happening and why. No jargon. No vague reports.

Over-Delivering as Standard: If something’s worth doing, it’s worth doing better than expected. This is the mindset Michael brings to every project.

People-First Thinking: Every business has unique qualities. Highlighting those qualities is how Blueprint builds brands that stand out.

Looking to the Future
Digital marketing moves fast. Search engines update their algorithms. Ad platforms shift their rules. Customer behavior evolves. But rather than react to these changes, Michael and his team embrace them as opportunities to improve. They stay ahead of industry shifts, always looking for new ways to keep their clients competitive.

Today, Blueprint Digital Marketing helps businesses across Canada and the USA stand out for all the right reasons. By showcasing their strengths, improving visibility, and driving customer engagement, Michael ensures Blueprint’s clients aren’t just seen — they’re remembered.