Pierre Gervois is a Painter and Filmmaker. He is Adjunct Professor at New York University and teaches Advertising and Public Relations.

Pierre Gervois graduated in 1997 from the Institut d’Etudes Politiques de Paris in Political Science and Constitutional Law, following Philosophy studies at the Universite Paris X Nanterre.

After serving as district Chief of Staff of Mr. Laurent Fabius, Former French Prime Minister and then President of the Assemblee Nationale (French lower House), he joined in 2000 the French National Federation of Chambers of Commerce and industry as the Head of the Chinese desk.

In 2004, he left the French administration to join the private sector as an expert in international investment in China, with a focus on the Tourism and Hospitality Industry.

Between 2004 and 2007, he was a guest lecturer and taught International communication and public relations in several universities and business schools in France, such as the IESEG School of Management at the Catholic University of Lille, Paris School of Business, Toulouse Business School, and the Ecole des Mines de Nantes.

In 2007, he relocated to Shanghai and started a new venture: China Elite Focus Limited, the first digital marketing agency specialized in the new generation of Chinese outbound tourists. Under Pierre Gervois’ direction, this agency created the first digital campaigns for luxury brands, luxury hotels and travel destinations willing to attract the growing Chinese outbound tourists. Praised for its innovative approach and deep understanding of the psychology and traveler behavior of Chinese outbound travelers, China Elite Focus has created successful digital marketing campaigns for major luxury brands such as Piaget and Van Cleef & Arpels, iconic luxury hotels such as the Ritz and the Crillon and international destinations such as the United States, New Zealand, Switzerland or Monte-Carlo.

Pierre Gervois has been frequently interviewed in magazines, newspapers, television, and radio and has been invited to be a featured speaker in professional events about international hospitality in the United States, Dubai, Barbados, China, New Zealand, Thailand, Switzerland and in France.

Pierre Gervois immigrated to the United States in 2013. In 2017, he founded Legit Productions, a documentary film production focused on promoting U.S. destinations through their arts and cultural heritage assets for the new generation of experiential travelers, both domestic and international.

In addition, he is involved in non-profit projects in New York City. He is the producer and host of the non-profit interview series “The Face of America”, featuring interviews of philanthropists, elected officials, scholars, and artists about current social issues in America, including gender equality, social justice civil rights, and poverty issues.

He is also a member of the advisory board of Travel Unity, a non-profit organization promoting diversity in the travel and tourism industries.

https://www.pierregervois.com/