He has managed three e-commerce websites for a number of years very successfully. After trying many different SEO and adwords agencies and being disappointed, he decided to set up his own business helping other website owners make their sites more search engine friendly and more successful using the SEO and pay per click techniques he knows work.
Everything is done in the UK because that is the only safe and "white hat" way that will work in the long run.
He likes to get to know the people behind the businesses he represents and find out their goals and aspirations.