As the Senior Vice President, I oversee and manage the following:
-The Business Affairs Department which takes care of label finances; bookkeeping and payroll.
-The Legal Department which handles all contractual issues and other legal responsibilities.
-The A&R (Artists and Repertoire) Department who locates and signs new talent.
-The Art Department who supervises all product design jobs, (CD, Tape, Vinyl cover art etc), trade and consumer press advertising, retail sales posters and flats, and other needs of the print media.
-The Marketing & Publicity Team who is responsible for creating the overall marketing plan for every record we release as well as arranging feature stories and interviews as well as the broadcast opportunities for such coverage on radio stations and television.
-The Artist Development Crew who oversees the career planning of artists signed to the label.Coordinating a consistent marketing and promotion presence for an artist throughout their career with the record label.
-Sales Managers who oversee all the retail activities of the label and building relationships with the key record store chains and other mass-market retailers.