Shannon Carlson is a global expert in branding and marketing. She helps companies leverage their current customer insights, emerging technologies, and strategies to clear the noise and stand out from the competition. Her background, depth of knowledge, and expertise in marketing and advertising enable her to help bring brands to life through the art of storytelling, brand messaging, and consumer, patient, and HCP engagement. By converting ideas and impressions into actions, she is able to use a clean and consistent approach that engages the target audience and delivers an extraordinary brand experience. Over the last two decades, Shannon has helped companies build their brand foundation and develop solid marketing strategies and plans. Shannon also works to help educate on the guiding principles of branding and marketing and serves as an expert across the globe.