Rob Rohena

Founder & CEO

Executive | Marketing

 Rob Rohena. Christian, family-man, strategic marketer, authors and speaker about anything related to baseball and/or marketing. 
Rob Rohena, Founder & CEO of DIR Incorporated
Since 2000, Rob Rohena has served as Founder & CEO of DIR Incorporated.
He is the author of "Social Media" an audiobook published by Simply Media, has written about B2B Social Media Marketing for several industry publications.
Rob has taught internet marketing courses at the collegiate level, including a 3 CEU for the University of Notre Dame - Mendoza School of Business.

Affiliations & Organizations

American Marketing Association
National Society of Hispanic MBA
Elkhart Chamber of Commerce
Minority Business Network
Social Media Club
Michiana Leaders in Business
Public Relations Society Association


Associates of Arts, General Business Studies, Indiana University
Bachelors of Science, Labor Studies - Indiana University
Masters of Business Administration, Marketing Research - Wisconsin University


2012 - Presenter, Gerontology Consortium Conference
2012 - Adjunct Facility, University of Notre Dame - Mendoza School of Business, Nonprofit Business Excellence Certification Program, Lectured on "Using Social Media in Your Organization".

2011 - Authored "Social Media", Published by Simply Media

2010 - Indiana Social Media Summit: Best Campaign Nominee
2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention

2009 - Launched a campaign for an online product, that today is sold in hardware store chains.

2008 - Started the "Marketing Rule Breaker Blog"

2007 - Opened "DIR Incorporated" Indiana Branch, embraced Web 2.0 on a whole new level.

2006 - Opened "DIR Incorporated" Ohio Branch

2005 - "Data & Information Researchers" incorporates and becomes "DIR Incorporated" 2005 - Sold first product of eBay. 2004 - Sold first product online. 2003 - First recognized the potential of the internet.

2000 - Started Data & Information Researchers; a online grant and marketing research company.

Past/Present Clients

Holy Cross College, Eco-Surface Solutions LLC, RJ Reese Insurance Agency, At Home Realty Group - Michigan, UHI Worldwide, LLC, Mario's Foods, Schley Buildings LLC, Assistive Technology Industries, RedLink Mobile Company, Muscle Therapy & Acupunture LLC,, Baker's Nook Cafe, 5 Star Investment Group, Community Casket Company
Rob Rohena
Founder & CEO
Executive | Marketing
DIR Incorporated - Strategic Marketing Agency



59052 Lower Drive
Goshen, Indiana 46528
Elkhart, South Bend, Mishawaka, Niles, Goshen,, Indiana
United States

Areas of Expertise:
Inbound Marketing
Business Strategy
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