Founder & CEO
Executive | Marketing
“ Rob Rohena. Christian, family-man, strategic marketer, authors and speaker about anything related to baseball and/or marketing. ”
Since 2000, Rob Rohena has served as Founder & CEO of DIR Incorporated.
He is the author of "Social Media" an audiobook published by Simply Media, has written about B2B Social Media Marketing for several industry publications.
Rob has taught internet marketing courses at the collegiate level, including a 3 CEU for the University of Notre Dame - Mendoza School of Business.
Affiliations & Organizations
American Marketing Association
National Society of Hispanic MBA
Elkhart Chamber of Commerce
Minority Business Network
Social Media Club
Michiana Leaders in Business
Public Relations Society Association
http://www.simplymedia.com/customer/product.php?productid=999620&cat=0&page=1 http://www.marketingrulebreaker.blogspot.com http://www.insulationoutlook.com/articles/article.cfm?id=IO091002 http://www.insulation.org/articles/article.cfm?id=IO100104 http://www.insulation.org/articles/article.cfm?id=IO100205 http://www.insulation.org/articles/article.cfm?id=IO100303 http://www.DIRIncorporated.com
Associates of Arts, General Business Studies, Indiana University
Bachelors of Science, Labor Studies - Indiana University
Masters of Business Administration, Marketing Research - Wisconsin University
2012 - Presenter, Gerontology Consortium Conference
2012 - Adjunct Facility, University of Notre Dame - Mendoza School of Business, Nonprofit Business Excellence Certification Program, Lectured on "Using Social Media in Your Organization".
2011 - Authored "Social Media", Published by Simply Media
2010 - Indiana Social Media Summit: Best Campaign Nominee
2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention
2009 - Launched a campaign for an online product, that today is sold in hardware store chains.
2008 - Started the "Marketing Rule Breaker Blog"
2007 - Opened "DIR Incorporated" Indiana Branch, embraced Web 2.0 on a whole new level.
2006 - Opened "DIR Incorporated" Ohio Branch
2005 - "Data & Information Researchers" incorporates and becomes "DIR Incorporated" 2005 - Sold first product of eBay. 2004 - Sold first product online. 2003 - First recognized the potential of the internet.
2000 - Started Data & Information Researchers; a online grant and marketing research company.
Holy Cross College, Eco-Surface Solutions LLC, RJ Reese Insurance Agency, At Home Realty Group - Michigan, UHI Worldwide, LLC, Mario's Foods, Schley Buildings LLC, Assistive Technology Industries, RedLink Mobile Company, Muscle Therapy & Acupunture LLC, TRiOFLiX.com, Baker's Nook Cafe, 5 Star Investment Group, Community Casket Company