The DIVADEVA Concept was created by world renowned Beauty Expert Cathy Cobetti-Goff and her husband David Goff.

It all began 29 years ago - while on a modeling assignment, New York born Cathy realized that she had an insight for the creative part of the business and became a Makeup Artist, two years later she graduated Cosmetology School and opened “The Painted Lady Nail and Skin Care” Salon in 1982 based in Florida. At the age of 18 her first Salon employed 7 and continued to grow. Cathy went on to own 4 more Salons including a Spa and School in Paris, France.

Throughout the next several years Cathy began to feel the need to give back the knowledge she had accumulated and became involved in education for several High End Beauty Brands.

Feeling the need to do more, at age of 40 she created DIVADEVA, as a result of not being able to find a Skin Care regime that really would work on fine lines and wrinkles without having to go through a medical procedure.

DIVADEVA “REVERSE Instant Wrinkle Remover” was the result - which won “Best of Show” in the Skin Care Category its first beauty trade show in the US, from there DIVADEVA grew to a full anti-aging retail and professional line of products providing a skin care solution for retail customers as well as estheticians and beauty professionals.

DIVADEVA products contain the latest Peptide Technology, and you can find these innovative products in 10 countries being purveyed by select retailers, spas and specialist medical offices. DIVADEVA has also been featured on TV in US and Europe.

DIVADEVA is not just skin care, it is countless hours of research and development perfecting formulations that work with your skin - addressing all issues from wrinkles to acne. All DIVADEVA products are naturally derived, with our latest technology utilizing “Natural Plant Stem Cells” - working in harmony with nature incorporating Biomimetic peptides.

As a company, DIVADEVA strives to create innovative anti-aging clinical skin care solutions. Simple, easy, effective and of course affordable products that really work…