Marcelo Parravicini’s experience includes work in all areas of business and institutional management including strategic planning, marketing and communications, product development, organizational re-alignment, change management, systems integration and more. Parravicini has a wealth of higher education experience, having held CMO positions at Post University and ECPI University. Immediately prior to joining DMS, Parravicini founded Cygnus Marketing Communications, a consultancy offering services to assist institutions position their educational offerings and formulate operational strategies that directly impact student recruitment, enrollment growth and retention.