Joey Hodges is the CEO of Demonstrate PR, an award-winning, full-service communications agency. Since founding the independently owned firm in 2014, Joey has built the agency’s practice areas to include consumer packaged goods, hospitality, fitness, lifestyle, non-profit and consumer technology.

Joey brings more than a decade of integrated communications expertise to his latest venture, including vast experience in brand launches, media campaigns, retail marketing, and experiential event conception and execution. Prior to joining the agency side, Joey held marketing management positions at Coca-Cola and jetBlue Airways, and also took then-fledgling products popchips, ZICO Coconut Water and FUZE and NOS Beverages from infancy to international distribution.

A seasoned expert in helping aspirational and category leaders achieve business goals through creative 360˚ communications programs, Joey is a frequent speaker on the topic of brand innovation; and also lends his expertise to important social and humanitarian causes. He currently serves on the boards of The Redford Center, City of Hope, Gay Men’s Health Crisis and the National School Climate Center.

Joey holds a Bachelor of Arts in Mass Communications from Hunter College and currently lives in San Francisco’s Hayes Valley neighborhood.