Jim Burgraff is a senior strategic marketing and business development professional with more than 25 years of experience in both the consumer and business-to-business markets. His most recent position was Vice President of Corporate Marketing and Communications for School Specialty, Inc and General Manager of the company’s career and technical education business Brodhead Garrett. Mr. Burgraff has broad, real-world experience helping multi-national organizations develop and implement marketing and sales strategies.

He began his career as a sales representative for Ed Phillips & Sons (Alco Standard) and progressed through a series of positions of increasing responsibility for leading multi-national consumer package goods companies, including Unilever, RJR Nabisco, and Hershey Foods. His career focus then turned to education, joining The Coca-Cola Company as Sr. School Business Development Manager, responsible for all activities related to the company’s kindergarten through 12th grade market. He then started his own consulting business focused on developing public/private partnerships between school districts and private industry. Mr. Burgraff also established the Project Youth Foundation, a foundation dedicated to helping youth in Wisconsin.