Paul’s roots are deeply embedded in the teeming cluck of a Zambian chicken farm, where his affinity for poultry was born. Although he stepped away from commercial chicken farming, the love for these feathered friends remained a strong family bond, with each member nurturing their own pet chickens around the globe. Including Paul and his family, who have a flock of four hens in their Buckinghamshire garden.

As a seasoned agricultural economist, Paul commands a profound understanding of the multifaceted nature of the agricultural industry. His robust insight into economic dynamics, coupled with a singular dedication to sustainable practices, unwittingly set the stage for his leap into the groundbreaking world of Black Soldier Fly larvae farming.

Intrigued by the forward-thinking fusion of innovative research and sustainable techniques, Paul found a new purpose — to redefine the landscape of animal feed. This innovative arena offered a path to contribute to an environmentally responsible and economically viable farming method, paving a dynamic, impact-driven, and future-oriented trajectory for his career.

This shift of focus led to the birth of ECOinsect, a bold first step, in nurturing his newfound passion. Not long after, ECOnourish evolved — a venture bred from his enduring love for chickens and ambition to teleport sustainable agriculture from vast farms to the cosy backyards of domestic poultry owners.