Business management and family entrepreneurship started early at 5 years old for Suhein Beck and has not stopped since. She has been in a perpetual cycle of launching, building, branding, and selling for over 45 years. With many diverse experiences like growing up in a restaurant, running 7/Eleven franchises to managing portfolios of apartments and commercial properties for the largest Real Estate Investment Trust Company traded on the NYSE, her resume is filled with unique skill sets.

Building on her corporate experience, she launched Target Real Estate Investments Brokerage and Target Appraisals. She became a professional trainer to the Banking and Mortgage Industry and was one of the lone voices projecting caution before the Real Estate crash of 2007.

Anticipating the real estate collapse, Suhein Beck took a leap of faith and sabbatical to fulfill a lifetime pursuit of writing with an important message for the Mideast. She wrote several bi-lingual films while producing and hosting two talk shows to empower young women which was syndicated in Arabic in 17 countries. The pilot programs were unfortunately interrupted by the pre-emptive Arab Spring in July 2006.

With real estate and her creative endeavors deflated from the global socio-economic crisis, she came back to the United States and ventured into the vast unknown of manufacturing her family’s medicinal skincare products as FDA registered over-the-counter products. As the CEO/Founder of ELAJ, LLC she launched and licensed ELAJ into mass retail. She is also co-founder with her husband/entrepreneur of an electronics charger, Connect CHARLIE, that was launched in 2017 and featured on HSN and is now reached mass retail nationwide.

Currently, Suhein is launching her first book, “Skin Confessions” in 2018. This labor of love was born out of ten years research in the skin industry. The second book, “The Crazy Stories of Mr. & Mrs. Entrepreneur” scheduled for release in 2019 and was born out of sheer insanity with her husband/partner, Adam Badawy. For more on Suhein’s epic successes and failures, go to www.suhein.com .