Ali practically grew up in his family's Oriental rug store and became a key contributor right here in Dallas, Texas. He was destined to follow in his family's footsteps from one of the greatest generations, and as such would be the one building his family's legacy. In 1989, Ali opened his Oriental rug showroom at 8583 Melrose Avenue in West Hollywood, California. Missing his family and the Texas hospitality, Ali moved back to Dallas and opened Esmaili Rugs and Antiques, Inc. in the Dallas Design District (1995). Ali Esmaili has spent his life studying and working with artisans, collectors, designers and purveyors of distinctive and historical rugs. He has developed and maintained relationships for over thirty years with manufacturers, interior designers and trade professionals. Starting with a vision for an antique rug niche in the Oriental rug market, Esmaili Rugs and Antiques, Inc. has grown from a one-man operation to a multi-million dollar business serving trade professionals and customers across the globe.