His prime responsibility and daily working routine is to collect, develop and agree the content for new media articles and to publish this on behalf of of his partners through a range of media outlets as well as the AFH distribution network. He has relationships with all of the significant media personnel both in and out of state. His contact database is in excess of 50,000 and contains full details of the major players in the Florida luxury homes sector. WHe is in daily communication with the news media and our contacts through the publicity work that he carries out for his partners. All new incoming client referrals and inquiries are passed to the relevant partner for follow up. New publicity & promotional activities are planned and executed by weekly. Suitable new brand enhancing partners are vetted, and if qualified, signed into the ‘Florida’s Finest Homes’ group. He raises high awareness and draws attention to his partners (as well as their products and services) through a range of media outlets. His work allows ohis partners to strengthen their reputation as well as start new client relationships, resulting in increased sales and repeat business.