As an entrepreneur and career marketer, his keen interest in people, intuitive alertness to new ideas, and creative bent, mix well with a wealth of experience in brand development to move product or service outside of the box.

With years of retail, consumer branding, design and marketing experience, his expertise translates to customers' user experience.

After 7 years in the US in Childcare and then Business Intelligence and data mining, he returned to Sydney, Australia to create www.Going.Expert in the travel industry.