Developed marketing strategies while worked in conjunction with managers and sales professionals at 8 auto dealerships in 3 separate markets. Established objectives and accountabilities for each dealership and implemented new approaches and methods in conducting daily business to achieve company revenue goals. Oversaw strategic growth in all markets with record total volume of over 1700 automobiles sold as a direct result of digital marketing campaigns in 2013.

1. Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.
2. Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics
3. Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and campaign optimization
4. Reduced cost-per-lead metrics while increasing overall lead volumes and conversion
5. Developed and Managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
6. Implemented dynamic email campaigns using product affinity data and customer segmentation profiles
7. Led 7 person team and delivery of over 50% top-line revenues from multi-site ecommerce, online marketing, demand generation and social activities
8. Owned multi-site evolving strategy, testing and IT roadmap; delivered brand growth including 30% increase in site traffic, 22% increase in conversion and 66% increase in online revenue YoY
9. Drove re-branding initiative and PR activities to build brand awareness
10. Implemented weekly promotional & editorial strategy to improve customer engagement across all channels – Fall allergy campaign drove highest revenue for email
11. Researched and identified new ecommerce Magento platform; led migration to responsive design
12. Recruited and rebuilt team within 1st 6 months, established new collaborative design practices
13. Performed competitor analysis and maintenance in online marketplaces such as Amazon, eBay and Sears with focus on revenue improvement.
14. Increased brand awareness through creation and management of social media channels and the corporate blog. Increased social media engagement by 1200%.
15. Executed both on page and off page SEO strategies resulting in improved first page rankings on the top three search engines.
16. Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in Magento. This lead to a significant decrease in bounce rate and 37% increase in conversion rate.
17. Oversaw projects and coordinated tasks with contractors to meet deadlines under budget.