James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, The Home Depot, and many more.

James is a frequent speaker internationally at conferences, trade shows, and peer groups in a wide variety of industries. He has been engaged by the United States Postal Service, Kodak, Dscoop, PODI, The Asociacion Internacional de Ferias, the Direct Marketing Association, and many more. His case studies have been featured by PODI, the USPS, and Kodak in both print and video. James is also a member of the GLG Technology, Media & Telecommunications Practice

As the Managing Member of JFM Concepts, James has developed and marketed an international brand portfolio of software as a service products. His extensive marketing experience creating custom direct marketing campaigns that feature Personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service. He has created a world wide network of partners and resellers for the firm’s software platform and the turn key marketing programs that provide soup to nuts marketing support for companies of all sizes.

SpecialtiesCross Media Marketing Strategy & Fulfillment, Marketing Technology Development, Business Development for Explosive Growth, Cross Media & Marketing Education, New Business Creation & Launch, Business Consulting