As the PR & Influencer Marketing Manager for Jackery, Rachel is a strategic communications leader with a proven track record of elevating brand visibility and cultivating authentic connections. For over three years, she has been at the helm of Jackery's public-facing narrative, positioning the brand not just as a consumer technology company, but as a key player in the global renewable energy movement, making green energy more accessible to more people.

Her expertise in storytelling is central to her success. Rachel excels at translating complex engineering and product features into compelling, human-centric stories that resonate with diverse audiences, from outdoor enthusiasts and emergency preparedness advocates to eco-conscious consumers.

A specialist in media relations, Rachel has built and maintained a robust network of contacts across key industries, including technology, sustainability, outdoor lifestyle, and home and garden. Jackery consistently secures high-impact placements in top-tier publications, earning valuable media coverage that reinforces the company
s market leadership.

Ultimately, her work is focused on building awareness through a holistic approach that integrates earned media, targeted KOL collaborations, and strategic content partnerships. She has a talent for identifying the right voices to amplify the brand message, leading to campaigns that not only increase brand recognition but also drive consumer engagement and trust. This comprehensive strategy has been instrumental in solidifying Jackery's reputation as the go-to provider of portable power solutions, ensuring the company remains at the forefront of the clean energy revolution.