“ Margaret Grisdela is president of Legal Expert Connections, a legal marketing agency, and author of the legal marketing book “Courting Your Clients” and the companion "Courting Your Clients Legal Marketing Playbook." ”
As a legal marketer, Ms. Grisdela helps law firms and experts attract qualified prospects and gain market share through the creation and implementation of integrated marketing plans based on the "Courting Your Clients" methodology. Key components include a focus on referral networks, client development, speaking, publishing, social media, and Internet marketing.
Ms. Grisdela has over 30 years of experience in marketing, electronic publishing, and business operations. She worked for some of the nation’s largest publishers - including McGraw-Hill, Prentice Hall, Thomson Reuters, and VNU Publishing – before founding two successful marketing companies.
Ms. Grisdela is the Social Media Sponsor for the Broward County Bar Association in Fort Lauderdale, FL. She served as 2008 Co-Chair of the Legal Marketing Association, South Florida City Group, 2005 President of the Florida Direct Marketing Association, and was a founder of the South Florida Technology Alliance. She holds a B.A. from Wayne State University and an MBA in Finance from The George Washington University.