Robert Casper
Owner
“ Casper is a leading voice advocating alignment of sales and marketing in the marketing planning process. He is author of the “Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans.” ”
As a seasoned marketing strategist and business consultant, Casper has helped national brands drive growth through integrated marketing, sales alignment, and customer-focused strategies. His company, Marketing Convergence Solutions, is dedicated to helping organizations bridge the gap between traditional and digital marketing to deliver measurable results.
Over the course of his career, Casper has led transformative marketing programs that have generated millions in ROI, improved customer service performance, and supported large-scale business expansion. His work spans a range of industries and includes national training programs, high-impact campaigns, direct marketing strategies, and digital content systems.
He’s the author of "Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans," a hands-on resource for uniting sales and marketing teams around common business goals.