Steve is known for his senior care marketing strategies and systems that blend the old and the new. He utilizes solid marketing fundamentals that build word-of-mouth and strengthen the referral base. At the same time, he incorporates the use of technology and current methods of communication "demanded" by target markets.

In addition, Steve is admired for his principles, discipline, high energy, results and ability to help people solve their own problems. He uses his unique blend of experience in marketing, management and customer service to help those in the senior care industry to see things differently and clearly. He effectively diagnoses marketing problems and is not afraid to be bluntly honest. Then he presents simple solutions based on the capabilities of his clients.