Neal found dealing most maid services was a hassle. Get a quote (wait up to 2 weeks) then book the cleaning (more time) just wasn't worth it and made no sense with the technology available today. He just wanted his house cleaned and felt the effort to hire a maid took just as much effort as cleaning itself.

That's when he decided to create a cleaning service that he's want to do business with. Online booking, flat rate pricing, simple. He can go to a website, pick his own date and time, pay online and then get back to work in less than a minute.