Pete Edwards has been coaching runners and skiers of all ages and fitness levels for over 30 years. Edwards is a former ski school director, running coach, personal trainer and the owner/founder of The American Nordic Walking System and SKIWALKING.COM Nordic Walking Poles, headquartered in Glen Arbor, Michigan. Edwards has coached State Champions (individuals + teams), All-Americans and National Champions. He has also introduced Nordic Walking to thousands of Americans through Nordic Walking clinics, radio interviews, newspaper interviews and TV interviews. He has skied in 50K marathons and won 26.2 mile running marathons. His skiers have been hill bounding and ski walking with poles for years in the summer when deprived of snow. Hosting Nordic Walking clinics is extremely enjoyable for Edwards and he especially enjoys hosting Nordic Walking clinics for MS, Parkinson’s and Diabetes support groups, plus Wounded Warrior Programs.

According to Nick Mahood, SWIX USA Nordic Walking Director, "Pete Edwards, The American Nordic Walking System and SKIWALKING.COM's owner/founder/coach, has single handedly introduced thousands of Americans to Nordic Walking through his enthusiastic Nordic Walking clinics! I have no doubt that Edwards is the #1 retailer of Nordic Walking Poles in the USA! You can quote me on that!"