Joanne, a director at Plinkfizz, has enjoyed more than 20 years working within the media industry. She spent 11 years as a journalist latterly specialising in lifestyle, health, entertainment and the business sectors.

In the public relations arena, she amassed a wealth of experience in the financial services, B2B and charity sectors. Crisis management, corporate, consumer and product PR are just some of her areas of expertise.

In addition she has founded and edited a number of successful newspapers and magazines on behalf of clients.