Andy Terekhin is an Israeli entrepreneur, software engineer, and CEO of RankCaster AI. After more than two decades building software companies, launching startups, and leading go-to-market teams, he is now focused on one mission: helping businesses become visible inside AI systems.

Terekhin believes the internet is undergoing its biggest shift since the birth of search engines. Instead of searching Google, people increasingly ask ChatGPT, Claude, Gemini, and other AI assistants for recommendations. As a result, brands no longer compete only for search rankings—they compete to become part of AI-generated answers. This emerging discipline has become known as AI Visibility Marketing.

To address this change, Terekhin founded RankCaster AI, a platform that measures AI visibility, analyzes how large language models cite brands, and helps companies improve their presence across AI ecosystems. The platform studies millions of AI citations, identifies authoritative sources influencing model responses, and provides actionable recommendations for increasing visibility in AI-generated recommendations.

Before launching RankCaster AI, Terekhin spent over twenty years building technology products. His career began in journalism, where he developed the ability to quickly master unfamiliar subjects and communicate complex ideas clearly. In 2002, he founded his first IT business through cold calling from a phone directory, eventually expanding from computer services into CRM implementation, business automation, and enterprise software.

In 2015, recognizing the potential of virtual reality long before it became mainstream, he shifted into VR and AR development. His company, Terekhin Digital Crew, delivered interactive experiences, simulations, and enterprise solutions while helping startups transform technical ideas into commercial products. Despite having no formal university degree, Terekhin was invited to teach VR and AR development at Novosibirsk State University, reinforcing his belief that practical skills outweigh credentials.

Over the years, Terekhin has worked with founders across software, AI, construction technology, healthcare, and industrial automation. His experience led him to a recurring conclusion: every startup has an Achilles’ heel. Some teams excel technically but struggle with commercialization; others can sell but lack product execution. This insight shaped his approach to helping companies bridge the gap between technology, marketing, and business growth.

Today, AI Visibility Marketing is the primary focus of his work. Through RankCaster AI, he researches how AI assistants select sources, evaluates citation patterns across different models, and develops strategies that help organizations become trusted references for generative AI. His work combines data analysis, content strategy, semantic optimization, and authority building—extending beyond traditional SEO into the era of AI-native discovery.

Alongside his work at RankCaster AI, Terekhin continues to mentor founders and write about entrepreneurship, product strategy, and the future of AI-driven marketing. Rather than promoting startup mythology, he emphasizes experimentation, rapid execution, and learning from failure. His philosophy is straightforward: technology changes constantly, but the ability to adapt, build quickly, and solve real problems remains the most valuable competitive advantage.

From cold-calling businesses in 2002 to pioneering AI Visibility Marketing today, Terekhin’s career has been defined by one consistent principle: identify where the market is moving before everyone else—and help others get there first.