Adam cut his early business teeth on a plethora of big name multi-national clients and brands as a Copywriter with two global ad agencies in Sydney, before being appointed Creative & Board Director of Ogilvy & Mather New Zealand at the age of just 21.

Returning to Sydney after two successful years with Ogilvy & Mather, Adam set up one of the first integrated advertising agencies in Australia.

Ten years later, his entrepreneurial spirit became restless and he sold out of his agency to set up Impact Media Australia - the first national street media company (think red motor scooters racing around the city in three's with advertising trailers behind them). This soon expanded to include ambient & guerrilla media brand strategy and execution.

In 2010 a brand strategy project for Omnilab Media led to him divesting and taking on the role of Global Marketing Director for their subsidiary, Dubsat, for 36 months.

Then came one of the most out of the blue entrepreneurial pursuits of his career - the creation of RED Burlesque - a global cosmetics brand based around the world's first lipstick range consisting only of reds, hand-picked and named after 21 of the biggest international names in Burlesque.