Rick Laney
President, CEO
“ Rick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients. ”
Rick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients.
A pioneer in the practice of integrated marketing, Laney taught companies throughout the United States how to demolish the silos separating marketing, sales, communications, advertising, public relations and customer service in the 1990s and early 2000s. But the world has changed — and today integration isn't enough. Now he helps companies succeed by taking integration to an entirely new level with holistic and interconnected marketing, where all customer contact is carefully and strategically orchestrated to create an amazing customer experience and build a lasting relationship.
With nearly two decades of senior-level marketing management experience, he has successfully launched new companies and products, more than doubled market share and revenue for existing companies, managed dynamic national campaigns through major mergers and acquisitions, and engineered marketing and investor relations strategies for successful initial public offerings (IPOs) on NASDAQ.
Laney served as director and vice president of two Chicago-based holding companies and a national “Top 100″ public relations firm. He has managed all aspects of marketing and marketing communications for privately held and publicly traded companies ranging in size from $80 million to $550 million in annual sales.
Rick Laney is a sought-after source for the media on all subjects relating to marketing in today's rapidly changing world. He appears regularly on national television, Sirius/XM Radio and in major print publications as an expert source for marketing-related news coverage (see www.RickLaneyMarketing.com for more information).