Christine Stoffel, a technology and business visionary, specifically across the entertainment industry, founded SEAT in 2006.

With more than 20 years experience leveraging innovative technologies to develop large scale business models that have dramatically improved customer experience and enterprise performance, and generated new revenue opportunities.

Stoffel was the prior vice president of information technology for the Arizona Diamondbacks where she was instrumental in turning the ball-club into one of the more technologically forward sports franchises in the sports industry. Her achievements included brokering unique partnerships with technology stalwarts such as Dell, Nortel and Microsoft; and building a stable core network infrastructure in the ballpark that allowed the D-backs to deploy interactive wireless solutions for their fans.

Additionally, Stoffel has served as the vice president, information technology & strategic operations for the Phoenix Coyotes, overseeing all technology systems for the Coyotes, Arizona Sting lacrosse team and Jobing.com Arena. She has held numerous positions with other Phoenix-based companies, including senior IT manager/acting director with Caremark RX, the nation’s premier integrated pharmacy services provider.

Stoffel also founded the Sports and Entertainment Alliance in Technology Consortium (SEAT), now in its seventh year, which offers technology, marketing, social media, sales and operations executives innovative networking and communication channels to focus on everyday and industry-unique challenges facing sports teams, along with creating a foundation to tackle the latest technologies and newest challenges through the cooperation and the leveraging of shared knowledge and strategies.