James is a world-class engineer with 20 years experience leading and developing software products globally. He joined SimplyRFiD to lead technical product innovation and created SimplyRFiD's unique big brother Nox Surveillance System -- integrating video and RFID to track and catalog everything that moves. His engineering leadership facilitated worldwide deployment of Nox by major corporations and clandestine government agencies. James is a serial entrepreneur, working with startups from coast to coast.