Elysa Matsen Leonard
CEO
“ With more than 20 years of experience in Marketing Communications, Elysa brings experience, leadership and creativity to any marketing project. She has designed and implemented successful branding and marketing campaigns for all types of companies. ”
Elysa Leonard leads her team at Splash Communications with more than 20 years of experience in the field of marketing communications. She has designed and implemented successful branding, marketing and advertising campaigns for all types of companies large and small.
As a Marketing Director for both The Rouse Company and Simon Property Group she developed and implemented mall-wide advertising as well as advised and created advertising for small to medium size retailers. She became well versed at all types of marketing and advertising strategies. She learned how to develop a strategy that would bring results regardless of the business model.
As Marketing Director, Elysa also took on the role of Media Spokesperson handling Crisis, Retail, Charity and Event Media Communications for two Super Regional Shopping Centers in the NY/NJ Metro Area. In addition to performing in this role, she participated in numerous Media Training programs and has honed her skills as a Media Spokesperson. She has coached and trained many business owners and enabled them to confidently take on the role as spokesperson for their business with great success and media savvy. SPLASH Communications has the experience to help you with your Media and Public Relations needs.
As Senior Sales Executive at Times Community Media, Elysa further developed her skills as she marketed and advertised the businesses of Loudoun County. She became well versed in print advertising and Business to Business Communications with the launch of NOVA EXEC magazine. Elysa was in charge of sales for this successful magazine publication. SPLASH Communications can devise a media buying plan that is cost effective and makes sense for your business.
SPLASH Communications understands the importance of integrating public relations into a marketing/advertising plan to create a more comprehensive plan with a greater ROI. The team at SPLASH Communications targets and personalizes their plans to fit the needs of your business and give you the tools to successfully reach your customers.
Splash Communications knows how to use sponsorship and trade-outs to augment and supplement a marketing budget, making small budgets seem large and results even greater.