Andrew has experience executing advertising and marketing campaigns. Experience includes: creating advertising concepts, project planning, talent organization, client management, project budget management, video editing, website coding, promotional material design, marketing strategy, social media campaign execution, and PR writing and work.

Andrew specializes in a holistic thinking approach to creative advertising, in which logical business considerations form the base from which inspiring ideas spring, where business logic and creative ideas reinforce each other symbiotically - creativity through logic. This is especially true where inventive, unusual and fresh ideas are needed. Additionally, with deep experience in many digital media, deep understanding of the possibilities and function of production technologies allows him to utilize them in ways that catch the attention of the public. Oozlum.com is an example of a concept he conceived in this way. Taking the 27-year-old file format GIF, which has been remarkably popular recently, he and TYKE DANCE created an entirely new form of modern dance - a dance made entirely in twelve GIFs. Unlike a traditional dance, which may reach less than 100 people, this dance is sharable by any internet device or social media, and has already reached over 10,000 views, driving a large amount of publicity for TYKE DANCE.