Jennifer Sgro is a leading Toronto-based beauty and style writer, editor and owner of That PR Girl, a boutique public relations agency. After graduating from Ryerson University with a Bachelor of Journalism in 2003, Jennifer landed feet-first into the world of beauty. After joining a top beauty magazine, her love for everything beauty blossomed and she rose through the magazine ranks from associate editor to features and beauty editor within a few years.

Always looking to expand her knowledge and gain more experience, Jennifer made the move to the exciting world of public relations, handling media requests, press interviews and writing countless press releases on a daily basis, all while maintaining her voice as a freelance beauty writer. Years in the making, Jennifer realized it was finally time to launch her own business, and That PR Girl was born.

As a boutique public relations agency that specializes in beauty and lifestyle brands, Jennifer believes that it’s the personalized programs, hands-on approach and direct implementation of these principals that set That PR Girl apart from other agencies. Jennifer offers her clients an intelligent voice to writing, a sharp eye for detail, absolute results and an editorial perspective on public relations.

With an editorial background—not too mention a deep love for magazines, Jennifer offers a unique perspective on Public Relations. After working on and publishing dozens of magazine issues, reading and writing hundreds of press releases and attending launch events too numerous to count, she has the inside knowledge on what editors are looking for.

Several individualized Public Relations services are available to help expose your brand to both the US and Canada’s most influential journalists.