John has a background in embedded hardware and software design for over 15 years and has successfully completed many design projects ranging from automatic train control to military systems.

He was been working in the sales and marketing of embedded systems design tools and electronic test equipment since 1996 with Great Western Microsystems Ltd, which he is a director and The Debug Store since 2005. He has become an experienced web designer and has extensive experience using web-based marketing systems such as Google Adwords although he still provides his electronic engineering customers with the benefit of his design expertise.