As the Senior Marketing Manager for DVM Resources (Animal Health International), the leading distributor of animal health products worldwide, she was responsible for developing marketing strategies and incentives for both distribution and the veterinarian customer base, representing over 20,000 products and 150 vendors.

Her industry experience began when she led the marketing direction for Burns Vet Supply in which she was the sole marketing manager for a $250M companion line.

She prides herself in the training she received while working for the #1 marketer in the world, Coca-Cola North America. There she served as a marketing specialist and leveraged, developed, and implemented effective promotions to broaden brand image and to build relationships with customers and consumers.

Elisa brings marketing insight from the vendor perspective that has assisted veterinarians in capitalizing their relationship with their vendor partners. She also brings extensive marketing research and data that supports her strategies to improve profits, foster client loyalty and build a practice brand without spending money to do so. She has received many awards for her ability to build relationships and in women’s leadership.