Latrivia Welch has had a very fulfilling career in public relations, communications, marketing, development and research over the last 17 years.

Having graduated from LeMoyne-Owen College and worked for some of the most impactful contemporary figures in the city of Memphis, Welch is committed to using her experience and passion to serve the community and to help the city progress in issues regarding women in leadership, politics, economic development, reproductive health, domestic abuse and education.

Welch was also a senior executive with The Carter Malone Group, an award-winning public relations firm, an account manager for the award-winning Trust Marketing Communications, the development coordinator with Shelby Farms Park Conservancy, and Freedom Award coordinator for the National Civil Rights Museum and Information Assistant for Shelby County’s EDGE program. She has interned with and developed programs for ALSAC/St. Jude’s Children Research Hospital and the Memphis Redbirds along with working in development at Carteret Community College in Morehead, North Carolina.

Welch is now the President of the Memphis Women’s Political Caucus, a board member on the Tennessee Women's Political Caucus. She is a board member of the NAACP Memphis Branch, former Mothers of the NILE member, former board member for the Boys and Girls Club (Samelson) and a member of Alpha Kappa Alpha Sorority, Inc.

As a USA Today bestselling author, Welch has penned of over 25 novels about interracial romance in an effort to eradicate stigmas around African-American women as heroines, interracial dating and multicultural children. She has also produced over 50 articles for clients in local newspapers and blogs.

Welch is the proud mother of 3 children and the wife of Bruce Welch, III.