In 1995, Now & Zen's founder and president, Steve McIntosh, had a vision to create a brand of products that would express the ideals of spiritual living and a natural lifestyle. His mission was to help make a positive difference in the world through art, commerce, and a commitment to beauty, truth, and goodness. Today, Now & Zen is a thriving company that strives to be a good corporate citizen, a sustainable producer, and an ethical employer.


The wood used in all Now & Zen products is sustainably grown on tree farms, and the company operates according to a strict policy of environmental sustainability for all its operations. However, Now & Zen's line of beautiful Bamboo Zen Timepieces sets a new standard for sustainability. Bamboo, which is a species of grass, is a very “green” material for making clock bodies. Compared to a hardwood forest the same size, bamboo produces 30% more oxygen and twenty times the biomass yield. Bamboo can be harvested annually after the first five to seven years without replanting, compared to twenty-five to fifty years for trees, which then need to be replanted in bare soil. Moreover, Bamboo is the fastest growing woody plant on the planet, and it’s qualities of oxygen production, carbon sequestering, and water and soil retention make it one of the world’s most sustainable commodities as well.