Recognized as an award-winning expert and accomplished entrepreneur in the public relations social media management, corporate engagement industries, Denita Lacking-Quinn, founder of Achieve PR, has built one of the fastest growing boutique firms in North Texas. Her enterprising background lends to her deep-rooted understanding of consumer influence, trend-setting and spotting and buying behaviors. As an El Centro College Business Growth Center Advisory Board member, she is as passionate about public service as she is about public relations. She volunteers her time and expertise to various civic organizations including the American Diabetes Association of North Texas, Heads Up! Foundation, Recording Academy Texas Chapter, Commit! Dallas and the Press Club of Dallas.

Her passion for service and achieving publicity with a purpose has successfully kept the most distinguished media outlets saturated with her client roster comprised of top-tier entertainers, corporate and lifestyle brands. A trail-blazer and powerhouse strategic advisor, Denita has been a force behind some of the most recognized public relations campaigns for clients such as Lions Gate Entertainment, DJ Spinderella (Salt N Pepa), Dallas Black Chamber of Commerce, Steed Society Female Success Factor - Top 25 Women in Dallas, Regional Hispanic Contractors Association, Def Jam Recordings, and Saving Our Daughters.

She is a recent recipient of the U.S.Small Business Administration - Women Small Business Champion of the Year, Dallas Business Journal 40 under 40 Award, and NAACP Women’s Entrepreneurship Award for her outstanding commitment to bettering the public relations industry and community leadership. Apart from an impressive Rolodex of internationally recognized clients, her love for strategy, problem-solving and all around good business practices undeniably reflect DeNita’s entrepreneurial disposition and dexterous work ethic as APR continues to show exponential growth and success both by the numbers and most importantly reputation.

Denita is an avid student, successfully completing courses from Harvard, M.I.T and Tuck Executive Education at Dartmouth. She is also a Google and Bing Certified Professional with over five Federal Government Contract Regulation certifications from the National Contract Management Association and Institute for Supply Management.