Ahmed’s diversified digital media background spans multimedia programming, video editing and 3D animation. He specialises in developing digital signage sustainable solutions, marketing strategies, digital campaigns and initiatives focusing on enhancing end-to-end customer experiences. He has a proven track record of driving multiple marketing value propositions from business model to post-rollout measurement.

Having worked with several multinational clients in EMEA markets such as Virgin, Unilever, Nestle, Citibank, Motorola and LG to develop digital signage related campaigns, Ahmed has developed strong hands-on expertise of core digital signage solutions, marketing disciplines and value creation for digital signage in different installation scenarios.

Over the years, Ahmed has been involved in more than 100 major projects including Dubai Mall, Burj Khalifa, Virgin Megastores, HSBC, Mall of the Emirates, Move n Pick Hotels, Rotana Hotel chain, Dubai International Airport and many others.

Regarded as an industry thought leader, Ahmed has been invited as a speaker in several high-profile conferences around the world, including the Munich Digital Signage Conference 2010 in Germany; Internet Show 2011 and DOOH Media Forum 2011 in Abu Dhabi; Digital Signage Expo 2012 in Las Vegas; Digital Signage Moscow Conference 2012 in Russia; Customer Engagement Technology Conference ME 2013 in Dubai and 16th Sign and Graphic Imaging Show 2013 in Dubai.