“ Mark Gerber, an illustrator and designer with 30 years of experience, is the art director of Emerald Lake Books. ”
Over the years, Mark Gerber has won multiple awards for his work, which ranges from book cover illustrations and designs to newsletters to advertising campaigns. He has been creating powerful graphics and realistic images since the early ‘80s, each designed for maximum impact and client satisfaction.
His work has been used by major publishing houses, as well as both national and regional advertising agencies and smaller companies.
A partial list of Mark’s past and present clients includes organizations such as Billboard Magazine, Emerald Lake Books, Friendly’s, Lego, Lever 2000, Litchfield Distillery, Penguin Group, Random House, Rangen Aquaculture. the Regional YMCA of Western Connecticut, Simon & Schuster, Shelter Rock Winery, Sudler & Hennessey, the Vein Institute of Connecticut, the Wall Street Journal, White Silo Winery and Yankee Candle, to name just a few.
He has also worked for major publishing companies on books by Danielle Steele, Stephen King and Eric Van Lustbader, who now writes the Jason Bourne thrillers, as well as publications like the Wall Street Journal and Institutional Investor. For Hasbro, he illustrated the playing cards for the 50th anniversary of the board game "Clue."
Mark’s versatility as an artist allows him to apply a range of techniques and styles to suit the finished product to the client’s needs. He is equally comfortable creating realistic paintings or cartoons and caricatures, in both traditional and digital mediums.
His skills as a designer enable him to serve his clients’ needs, no matter the desired product. Whether it’s creating forms or designing logos, billboard advertising or large scale banners, Mark has done it and just about everything in between, too.
He has created the marketing collateral necessary for corporate branding, including logos, brochures, business cards, letterhead, pitch decks, one-sheets, images for packaging and advertising (for print and online), etc. And his extensive background in the publishing industry has provided him with opportunities to work with magazines, newspapers, books and more.
One of Mark’s greatest strengths is in working collaboratively with his clients to understand their needs, as well as the intended use of the material he’s creating, so the finished product achieves its purpose.
Originally from Idaho, Mark now lives in Connecticut and enjoys coaching girls’ lacrosse and spending time with his two grown daughters.