Keith is focused on mobile strategy, marketing, and app development. Whether running the entire campaign, or just the mobile campaign integrated with many marketing channels, his diverse integrated marketing experience across many marketing channels provides the foundation for implementing highly successful mobile initiatives. His deep knowledge of the technical capabilities of mobile devices ensures that he can keep your mobile marketing initiatives ultra-competitive, even in this fast-moving, innovation charged field. Find more at keithbourne.com.

With his mobile experiences dating back to the 90’s, Keith is one of the most experienced mobile marketing professionals in the field. His success stems from applying in-depth experience in a variety of marketing areas to his mobile efforts, such as database marketing, ecommerce, online marketing, CRM, social media, and PR, that has collectively attracted millions of customers. Recent experiences where Keith has integrated mobile across other marketing channels include: combining location based services with loyalty cards; implementing a new system that manages text and email based campaigns simultaneously; various QR code based campaigns; mobilizing websites; increasing online and retail presence through mobile app usage; and developing/marketing apps in the App Store.

Keith speaks often and has been published through articles, papers, and interviews on many marketing related topics including mobile, ecommerce, and social media. Keith is co-founder of multiple network groups, including the Michigan chapter of Mobile Monday, which has grown to over 1,200 members and 3 chapters in just one year.

Keith holds a BSBA from the University of North Carolina at Charlotte and an MBA from Babson College, #4 in marketing and the most renowned entrepreneurship program in the world (#1 for 18 years in a row).

Specialties
Mobile strategy, mobile marketing, mobile app and website development and design, eCommerce, QR Code implementation, Integrating Mobile With Other Marketing Channels, Direct Marketing, Social Media, Data Mining, Integrated Digital Marketing, Marketing Communications, PR / Public Relations, Branding and Identity, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Marketing Strategy, Project Management, Thought Leadership, usability analysis, Metrics & Analytics, Research & Statistics