The founder of AwareLabs, Paul Kenjora, is a former PayPal employee. He has been involved in startups since before graduating from Arizona State University in 2001. The 33 year old entrepreneur raised $1.4 million for his last startup in 2009. Currently he is focused on applying the recently popular lean startup methodology AwareLabs.

The founder of AwareLabs, Paul Kenjora, has spent years in startups and applied valuable marketing lessons learned to the AwareLabs PR and marketing task guide. Most businesses don't know how to transition from operations to PR and marketing effectively. PR Agencies are too expensive and most small teams don't have PR expertise. He built AwareLabs to bridge that gap.

The AwareLabs task guide is a recipe for PR and marketing. Like any good recipe it includes ingredients in the form of tasks and cooking times in the form of ordering. We carefully studied the process of delivering goor marketing and PR much as agencies do it and boiled the steps down to a guide. Using AwareLabs improves PR and marketing effectiveness by ensuring all the important steps are covered in the right order. For example, before pitching reporters make sure you have your social media profiles well prepared for review. In this way AwareLabs ensures you achieve the best results with minimum context switch.

Paul is currently working to launch and promote the AwareLabs service as a means of making systematic marketing available to early startups and small businesses. His goal is to shift the minimum barrier to entry into effective marketing.