Jacob Lloyd is the Executive Director of Animal Welfare Investigations Project. He has experience in conducting covert investigations on organised animal cruelty. He is a Certified Animal Cruelty Investigator through the University of Missouri Law Enforcement Training Institute (LETI) in the United States. He is one of the only British animal advocates to hold this qualification.

He holds several professional certifications and memberships in conducting investigations, including social media and open source intelligence, covert surveillance, and human intelligence.