Bill Knight

Owner

 With more than 30 years' experience, Bill Knight is one of the UK's top Direct Response copywriters, specializing in online sales letters for landing pages and email marketing campaigns. 
bill_knight
With more than 30 years' experience, Bill Knight is one of the UK's top Direct Response copywriters, specializing in online sales letters for landing pages and email marketing campaigns.

Since 1992 I have written hundreds of sales letters, over a thousand articles, endless press releases, numerous telesales scripts, ads and advertorials, what seems like millions of marketing emails and trillions of product descriptions and... well it seems like it anyway.

I'm sure you get the picture. I have worked for clients from all over the world and I'm not kidding. I've even had enquiries from Russia, Venezuela and China!

These days I much prefer to write for UK, US, Canadian and Australian clients. Language and communication issues are the obvious reasons but then so is culture. Understanding culture is just so important in international copywriting.

Today most of my clients are individual entrepreneurs or small business owners looking to market their products or services both online and offline.

I've seen many changes in marketing methodology over the years, and it never surprises me when someone comes up with a completely new idea for marketing products and services. I absolutely love innovation!

At this point I would have to say that I think the days of the direct mail sales letter are just about over. Along with the mail system itself, which has obviously lost out to email and social media communications.

The internet and email have proved to be far cheaper, much more convenient and much more accessible. You know what's funny? I was telling small business owners twenty five years ago that the internet was going to be really BIG, and some just refused to believe me!

Many high street names are feeling the heat right now and if they don't quickly adapt they'll simply die. So where do we go from here? Well, in terms of where do we go with online marketing...

It seems we also have to adapt or die. For example, the web page sales letter has only been around for a few short years and already it's under threat from social media marketing.

Both Facebook and Twitter are digging out its final resting place but the one thing that will ensure its complete demise is... Video!

Video marketing is as good as it gets, and I'm glad to be on the inside. I saw this coming a few years ago and so I set up BusyVids, which is a small video production and marketing company. (I'm so glad I did this).

We now create videos for all kind of small businesses, and these videos get ranked in the Google search pages. Our videos are better than Adwords, better than banner ads, and better than online sales pages.

I've tried just about every type of online marketing technique, strategy and formula, and in my opinion video has become one of the most effective. However, email remains the most successful means for doing online marketing. Problem is too many small business owners are still getting it wrong.
Bill Knight
Owner
Knight Writer Copywriting Services

Website:
topcopywriter.co.uk

Phone:
07866285950

Address:
182 Sturminster Road
Bristol, Avon
England

Areas of Expertise:
email marketing
Sales letters
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