The lessons that guide Brilliance Business Solutions’ success began on a launching pad, when company founder Lori McDonald served as part of the team that put NASA’s Space Shuttle missions into orbit.

While performing the technical task of managing the Shuttle’s in-flight data recorders at Mission Control in Houston, Lori also gained an invaluable personal insight from the dedicated NASA professionals working around her. “On one hand, it was exciting to work with people who had such a passion for discovering creative solutions,” she recalled. “Yet their passion had a different focus than people commonly expect. They were totally dedicated to precision and reliability. These were people who trained over and over again to make sure no mistakes happened, and they held themselves personally accountable for any problems that arose.”

It’s only natural that when McDonald transitioned from space science to web development and from Houston Texas to Milwaukee Wisconsin, this same dual focus on creativity and reliability continued as a common thread. “Everybody loves an impressive, exciting web site,” she said, “but unless it achieves its practical business goals it’s like a rocket that never gets off the ground.”

Lori graduated from Purdue University with a Bachelor’s degree in Computer-Electrical Engineering. She is a Microsoft Certified Professional. Her status as a recognized industry expert has resulted in regular speaking engagements at business conferences. Lori has been working with ACTION Business Coaching since December 2007 as she believes that improving herself, her leadership and her focus are critical for the ongoing success of Brilliance Business Solutions.

When Lori is not at work, she enjoys her family. She is married to David and has two young boys. She enjoys living out her faith through service at her church and community. She has a passion for making a difference in the lives of those in need and has worked with Milwaukee foster care as well as work on over 10 mission trips focused on home repair projects throughout the United States. Lori believes that those who lead best serve others first and she hopes this servant-based leadership is evident to every client of Brilliance Business Solutions.