Prior to founding Canada Enterprises LLC Reuben Canada was a patent attorney at Woodcock Washburn. Reuben found his entrepreneurial calling when he focused his energy into bringing something he created in his kitchen that expresses his impression of what exceptional tastes like. Leading by quiet example, Reuben has laid the groundwork for a truly unprecedented global brand.

Reuben received a B.S. in electrical engineering from Swarthmore College and his J.D. from Howard University Law School. Before attending law school Reuben was a member of the Competitive Advantage Leadership Group at Geico in Washington, DC successfully implementing numerous lean six-sigma projects in process improvement for accounts receivable and customer service saving the company $26 million annually. Before coming to Geico he was sales engineer at Agilent Technologies in Melbourne Australia and Vancouver, BC and a software engineer at Motorola in Chicago, Ill.