Linda Musgrove, President of CIO Impact is an award-winning technology marketer that works with CIO’s, their leadership and IT staff to create persuasive marketing promotions aimed at key audiences, designed to advance their recognition, influence and careers. Linda is passionate about helping CIO’s increase IT’s value proposition.

Linda most recently worked at AARP, strategizing and deploying experiential marketing techniques and communication strategies for the CIO and IT Department, to raise awareness of IT’s strategic contributions to the organization. She also launched proof of concept and an on-going exhibit program for the popular AARP TEK program, at the AARP Life@50+ conventions and in the community.

Prior to AARP, Linda was President of the award-winning trade show consulting firm, TradeShow Teacher. Guiding technology companies how to get the most ROI out of their trade show exhibit program.