Matthew Leffler is an IT & Training Professional with expertise in software training, technology management, and instructional design. Known for identifying training needs, researching solutions, and implementing an improved program. Currently working with Amazon AWS and Google Cloud Platform to answer the needs of a political campaign. Consulting on data analytics and influencing voters through targeted advertising using social media and geofencing Leffler oversees the SEO strategy of sites that have a collective 29,000 monthly unique visitors.
As a paid staff member of a recent political campaign Leffler assumed all technology and data needs in February. Leffler built a data analysis solution for a city-wide political campaign previously relying on Votebuilder. It was considered by others as being on a national level.
There are nearly 500,000 registered voters and Leffler needed to prioritize and understand these voter’s habits and how to influence their opinion. The custom solution extended the data available from Votebuilder by using greater integration with other tools such as Google Data Studio, Google Analytics, Adwords, Facebook, geofencing filters using Snap Chat.
Leffler also expanded our web foot print beyond the campaign's .com site to specialized feeder websites hosted through AWS on a WHM / Cpanel server. This allowed greater focus on targeted populations.
Using Google Fusion Tables and the geocoding of voter addresses Leffler built maps of targeted populations which added easily accessible and understandable tools for the campaign. This mixture allowed them to visualize voter audiences, predict who will vote, identify the best digital channel to reach them and understanding the message most likely to influence them.
Previous to these campaigns Leffler worked at Accenture. He worked on a project that awarded a post-secondary graduate certificate to students who completed a series of online modules in Business Strategy.
Previous to Accenture, Leffler worked at Hewlett-Packard as an international technical trainer who focused on Information Governance. The majority of Leffler's trainings were held with the client in person at government or military locations.